by Jim Surkamp
What is ODM Product
ODM is the abbreviation of Original Design Manufacturer, which was used in the computer company. Most of people are foreign to this word, and what’s ODM?
ODM is that a manufacturer designs a product, some other enterprise would take a fancy to the design in some cases ,then could be purchased coupled with the latter’s brand name for production, or slightly modified the design to produce. This model allows other manufacturers to reduce their development to a large extent. And the manufacturer undertakes to design .manufacturing industry is well known as the ODM that most of products named ODM products.
ODM manufacturers can take the two methods to the purchaser: Buyout or not Buyout.
Buyout way: brand owned party purchase ready-made models of the design, or brand owner separately require ODM manufacturers to design products for their own program.
Not Buyout way: The brand owner doesn’t purchase the design of product, but can sell the other enterprises. So you would be easily to find that there are some similar products and the difference of the two brands mainly lies in the appearance.
The most obvious advantage abut ODM is to seize the commanding heights of the design. The largest advantage is that the design can be unique. The price is not the only decisive factor in the toys industry. As we all know, when a product is universal in the society that means the market is more and more saturated. Then if you want to make a high profit, the only thing is to design uniquely. The successful model is Apple Inc. For its iPhone series and iPad design quite wonderful, then this company can dominate the world in present time.
For a specific example, the Disney toys ODM is different from the general toys production. You would understand the point, especially in such highly competitive industry. The merchant must have a unique advantage. But the price is the most attracted reason but the unique design can arouse the customers’ feeling. No matter people buy toys out of love or other reasons, people enjoy the special thing. So if you are planning to sell Disney toys,
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