Verify out these prototype injection molded portion photos:
MOBO TOYS
Image by MANHATTAN Research INC
MOBO TOYS’ have been created by D. SEBEL & CO., ERITH, KENT, ENGLAND from 1947 to 1972.
David Sebel had emigrated from Russia circa 1912 and set up in partnership as a Wheelwright in East London in 1921. In 1928 he moved the Business to Lant Street in the Borough, London S.E.1 with the take over of a firm, Hazeldine & Norton, of Wheelwright’s & Motor Body and Van Builders. Interestingly the residence next to the premises had been the residence of Charles Dickens when his parents had been in the Marshalsea Debtor’s Prison.
In the 1930’s they expanded into Architectural metalwork and other engineering projects. Also making street cleaning carts, milk churns and fronts for Cinemas. In 1931 Harry Sebel, David’s son, joined the firm beginning from the bottom up. In the course of the Second Globe War the Organization turned over to war work and many nearby premises had been utilised for their production of aircraft and tank elements, bunks for air raid shelters, bailey bridge components and even a tower for an experimental radar station.
In the early 1940’s Harry was hunting to the future and realised that they are would be a want to expand the business and uncover function for the existing workforce and those which had been named up. Soon after a lot analysis it was decided to go into metal furnishings, below the Trade name Stak-a-Bye and into the toy organization. But what to make which would be various from anybody else. Harry had the concept of a Rocking Horse which the rider could propel along themselves. Fundamental plans were drawn up and a full size horse mock up was created employing bicycle gears. To get an idea of what the finished solution would look like a Taxidermist in Piccadilly was approached for a horse hide, the only point he had was from a Zebra so that was utilized. The prototype Zebra was nonetheless about at the Erith factory for numerous years. A Patent was taken out in 1942 for the simple mechanism. Later Charles Morewood, RA was commissioned to sculpt the clay body of what became the Mobo Bronco. The steel furnishings company was set up in 1946 from the Weller Street side of the premises, a name which was utilized at the Erith factory to denote the furniture production developing.
The Lant Street premises had been not going to be huge enough for the toy and furniture organization envisaged and so the ex Vickers Gun Works at 177, West Street, Erith, Kent had been bought in February, 1947. As the intention was to produce every little thing in-house from the arrival of the raw material to the completed solution, the full kitting out of the factory with large presses, dip tanks, spray booths, and so forth. took a while. Toy production did not start off at Erith till September, 1947. Nonetheless, some toys had been assembled at Lant Street, developed by outdoors contractor’s, to allow a show at the British Industries Fair in Might,1947. The other toys on show have been Merry Go Round,Rocker Swing, Chair Desk and Roll-a-Bye Skates.
The name ‘Mobo’ came from a brain-storming session when ‘Mobile Toys’ had been rejected. The clown on the decal was due to an interest in the Circus by the David Sebel. The Circus theme was utilized in a lot of their Exhibition Stands and advertising. A tin clown was made but by no means went into production. It would have been an early Action Man!. Later advertising and instruction sheets utilized the Mobo title as two characters ‘Mr Mo’ and ‘Miss Bo’.
rbronco.jpg (41904 bytes) RED_SNAIL.jpg (50322 bytes) rpony.jpg (43788 bytes)
The most well identified toy is the BRONCO, the ride-on horse. It functions by the rider sitting on the horse and pushing down on the stirrups, then releasing them and then the horse moves along. From 1947 to 1950 the Bronco could only be steered in a straight line, but in February, 1950 Magic Steering was introduced. This enabled the rider by pushing on either stirrup to move the horse in that direction. The Broncho was so common that it stayed in production until 1971.
The physique pressings had been also used for a series of other toys SPRING HORSE (PRAIRIE KING), Night RIDER, PRAIRIE PRANCER, Range RIDER two diverse sorts made, ROCKING HORSE, & BRONCHO MERRY GO ROUND.
The colours came from ‘market research’ with the regional school young children at West Street College – yellow and red becoming the favourite. These young children have been also used for photo shoots for marketing and testing the toys.
In 1949 the ‘Walking SNAIL’ was introduced at the New York Toy Fair, also at the exact same fair the ‘PONY’ was very first shown. The ‘Pony’ pressings went on to be utilised on many various toys – PONY ROCKER, PIONEER WAGON, PONY EXPRESS, PONY KART, PONY BUGGY, SURREY TROTTER, TODDLE PONY. 1948 also saw the introduction of the first small remote manage walking toy – the TOY-TOISE. This was a fantastic success not just for kids, but also adults, as they were utilized for Toy-toise races at many parties. The SPANIEL – at first sold as PUPPY – and SPANIEL followed with the identical mechanism, also a CANOE.
The American Market place was an incredible accomplishment for the MOBO Organization. In 1948 they exported to the USA half of the total toy exports of ALL British Toy Companies. At this time Britain was recovering from the Second Globe War and steel was rationed according to the amount of goods exported. Mobo by no means had any trouble getting supplies because of their superb export record. A New York workplace had been opened in 1948 at the Breslin Building, Broadway, New York and an American subsidiary formed Sebel Goods Inc. Other main markets were Australia and South Africa.
A Showroom & Workplace had been opened at 39/41 New Oxford Street, London W.C.1 in September, 1945.
Other toys made included Prams, Bicycles, Desks, Wheelbarrows, Rockers, Swings, Scooters and from 1956 Pedal Vehicles.
In 1951 Harry & David emigrated to Australia and set up a factory at Bankstown, Sydney. Right here they developed both Toys and Furniture. The components have been shipped from Erith and assembled and painted at Bankstown. The Australian firm decided in 1957 to concentrate on the furnishings enterprise and so toy production was stopped. The furnishings business still goes on nowadays as portion of the GWA International Group, and they have just opened a branch in the United Kingdom.
In 1955 the Toy Boat company of Harold Flory Ltd., of Bromley, Kent was taken over. They produced the SNIPE, SWIFT, ST. CHRISTOPHER Motor Boats, the SPRITE YACHT, and the SNORT SUBMARINE, also Toy Automobiles. The boats were continued in production by Mobo’s.
Jetex, the Model Aircraft Engine business was purchased in 1956. Apart from a variety of Jet propelled engines they also created model kits for aircraft and a plastic boats and vehicles for the Jetex engine.
The mid 1960’s saw an introduction of toys made from injection moulded plastic and the importation of a range of plastic Pedal automobiles from Pines of Italy. These integrated a Chitty Chitty Bang Bang Pedal Car. A range of bicycles was also imported from Italy.
By the late 1960’s the British toy business was having a difficult time due to cheap imports from the Far East. When John Bentley of Barclay Securities made an provide to obtain the Organization in 1970 it was taken up. The Barclay Toy Group was formed to which Chad Valley, Charles Methuen and Tri-ang have been added in 1971. Unfortunately the overheads of the Group meant that losses were nevertheless being made and a significant reorganisation took place in 1972 with the Erith Performs getting closed and all production of all Mobo Toys ceasing. The website is now a big housing estate.
MOBO TOYS
Image by MANHATTAN Investigation INC
MOBO TOYS’ have been produced by D. SEBEL & CO., ERITH, KENT, ENGLAND from 1947 to 1972.
David Sebel had emigrated from Russia circa 1912 and set up in partnership as a Wheelwright in East London in 1921. In 1928 he moved the Business to Lant Street in the Borough, London S.E.1 with the take over of a firm, Hazeldine & Norton, of Wheelwright’s & Motor Body and Van Builders. Interestingly the property subsequent to the premises had been the residence of Charles Dickens when his parents had been in the Marshalsea Debtor’s Prison.
In the 1930’s they expanded into Architectural metalwork and other engineering projects. Also generating street cleaning carts, milk churns and fronts for Cinemas. In 1931 Harry Sebel, David’s son, joined the firm beginning from the bottom up. During the Second Globe War the Business turned more than to war function and several neighborhood premises were utilised for their production of aircraft and tank elements, bunks for air raid shelters, bailey bridge components and even a tower for an experimental radar station.
In the early 1940’s Harry was seeking to the future and realised that they are would be a need to expand the company and find function for the current workforce and these which had been known as up. Right after considerably analysis it was decided to go into metal furnishings, beneath the Trade name Stak-a-Bye and into the toy company. But what to make which would be different from any person else. Harry had the idea of a Rocking Horse which the rider could propel along themselves. Simple plans were drawn up and a full size horse mock up was produced employing bicycle gears. To get an notion of what the completed product would appear like a Taxidermist in Piccadilly was approached for a horse hide, the only thing he had was from a Zebra so that was used. The prototype Zebra was still about at the Erith factory for many years. A Patent was taken out in 1942 for the simple mechanism. Later Charles Morewood, RA was commissioned to sculpt the clay body of what became the Mobo Bronco. The steel furniture business was set up in 1946 from the Weller Street side of the premises, a name which was employed at the Erith factory to denote the furnishings production constructing.
The Lant Street premises have been not going to be massive sufficient for the toy and furnishings company envisaged and so the ex Vickers Gun Performs at 177, West Street, Erith, Kent have been bought in February, 1947. As the intention was to make every thing in-house from the arrival of the raw material to the finished solution, the complete kitting out of the factory with huge presses, dip tanks, spray booths, and so forth. took a although. Toy production did not begin at Erith till September, 1947. Nonetheless, some toys had been assembled at Lant Street, developed by outside contractor’s, to enable a show at the British Industries Fair in Might,1947. The other toys on show were Merry Go Round,Rocker Swing, Chair Desk and Roll-a-Bye Skates.
The name ‘Mobo’ came from a brain-storming session when ‘Mobile Toys’ had been rejected. The clown on the decal was due to an interest in the Circus by the David Sebel. The Circus theme was used in a lot of their Exhibition Stands and marketing. A tin clown was designed but in no way went into production. It would have been an early Action Man!. Later advertising and instruction sheets employed the Mobo title as two characters ‘Mr Mo’ and ‘Miss Bo’.
rbronco.jpg (41904 bytes) RED_SNAIL.jpg (50322 bytes) rpony.jpg (43788 bytes)
The most nicely recognized toy is the BRONCO, the ride-on horse. It works by the rider sitting on the horse and pushing down on the stirrups, then releasing them and then the horse moves along. From 1947 to 1950 the Bronco could only be steered in a straight line, but in February, 1950 Magic Steering was introduced. This enabled the rider by pushing on either stirrup to move the horse in that direction. The Broncho was so common that it stayed in production till 1971.
The body pressings have been also utilised for a series of other toys SPRING HORSE (PRAIRIE KING), Night RIDER, PRAIRIE PRANCER, Range RIDER two different sorts created, ROCKING HORSE, & BRONCHO MERRY GO ROUND.
The colours came from ‘market research’ with the local college young children at West Street School – yellow and red getting the favourite. These young children have been also used for photo shoots for marketing and testing the toys.
In 1949 the ‘Walking SNAIL’ was introduced at the New York Toy Fair, also at the very same fair the ‘PONY’ was 1st shown. The ‘Pony’ pressings went on to be utilised on a number of distinct toys – PONY ROCKER, PIONEER WAGON, PONY EXPRESS, PONY KART, PONY BUGGY, SURREY TROTTER, TODDLE PONY. 1948 also saw the introduction of the first tiny remote handle walking toy – the TOY-TOISE. This was a great achievement not just for kids, but also adults, as they have been used for Toy-toise races at numerous parties. The SPANIEL – at initial sold as PUPPY – and SPANIEL followed with the very same mechanism, also a CANOE.
The American Marketplace was an remarkable success for the MOBO Company. In 1948 they exported to the USA half of the total toy exports of ALL British Toy Businesses. At this time Britain was recovering from the Second Globe War and steel was rationed according to the amount of goods exported. Mobo never ever had any difficulty obtaining supplies because of their exceptional export record. A New York workplace had been opened in 1948 at the Breslin Creating, Broadway, New York and an American subsidiary formed Sebel Merchandise Inc. Other significant markets were Australia and South Africa.
A Showroom & Workplace had been opened at 39/41 New Oxford Street, London W.C.1 in September, 1945.
Other toys made integrated Prams, Bicycles, Desks, Wheelbarrows, Rockers, Swings, Scooters and from 1956 Pedal Automobiles.
In 1951 Harry & David emigrated to Australia and set up a factory at Bankstown, Sydney. Here they produced both Toys and Furnishings. The elements have been shipped from Erith and assembled and painted at Bankstown. The Australian business decided in 1957 to concentrate on the furniture company and so toy production was stopped. The furnishings company still goes on today as element of the GWA International Group, and they have just opened a branch in the United Kingdom.
In 1955 the Toy Boat organization of Harold Flory Ltd., of Bromley, Kent was taken over. They created the SNIPE, SWIFT, ST. CHRISTOPHER Motor Boats, the SPRITE YACHT, and the SNORT SUBMARINE, also Toy Automobiles. The boats have been continued in production by Mobo’s.
Jetex, the Model Aircraft Engine enterprise was purchased in 1956. Apart from a variety of Jet propelled engines they also created model kits for aircraft and a plastic boats and cars for the Jetex engine.
The mid 1960’s saw an introduction of toys created from injection moulded plastic and the importation of a variety of plastic Pedal cars from Pines of Italy. These integrated a Chitty Chitty Bang Bang Pedal Vehicle. A range of bicycles was also imported from Italy.
By the late 1960’s the British toy market was obtaining a tough time due to inexpensive imports from the Far East. When John Bentley of Barclay Securities made an supply to buy the Organization in 1970 it was taken up. The Barclay Toy Group was formed to which Chad Valley, Charles Methuen and Tri-ang had been added in 1971. Unfortunately the overheads of the Group meant that losses had been nonetheless getting created and a main reorganisation took location in 1972 with the Erith Functions being closed and all production of all Mobo Toys ceasing. The site is now a massive housing estate.
MOBO TOYS
Image by MANHATTAN Investigation INC
MOBO TOYS’ had been produced by D. SEBEL & CO., ERITH, KENT, ENGLAND from 1947 to 1972.
David Sebel had emigrated from Russia circa 1912 and set up in partnership as a Wheelwright in East London in 1921. In 1928 he moved the Business to Lant Street in the Borough, London S.E.1 with the take more than of a firm, Hazeldine & Norton, of Wheelwright’s & Motor Physique and Van Builders. Interestingly the residence next to the premises had been the residence of Charles Dickens when his parents had been in the Marshalsea Debtor’s Prison.
In the 1930’s they expanded into Architectural metalwork and other engineering projects. Also creating street cleaning carts, milk churns and fronts for Cinemas. In 1931 Harry Sebel, David’s son, joined the firm starting from the bottom up. Throughout the Second Planet War the Business turned more than to war function and a number of local premises were utilized for their production of aircraft and tank components, bunks for air raid shelters, bailey bridge components and even a tower for an experimental radar station.
In the early 1940’s Harry was looking to the future and realised that they’re would be a want to expand the company and find perform for the current workforce and those which had been referred to as up. After significantly investigation it was decided to go into metal furniture, below the Trade name Stak-a-Bye and into the toy business. But what to make which would be various from any individual else. Harry had the thought of a Rocking Horse which the rider could propel along themselves. Fundamental plans have been drawn up and a complete size horse mock up was produced using bicycle gears. To get an concept of what the finished product would appear like a Taxidermist in Piccadilly was approached for a horse hide, the only thing he had was from a Zebra so that was utilised. The prototype Zebra was nevertheless around at the Erith factory for numerous years. A Patent was taken out in 1942 for the simple mechanism. Later Charles Morewood, RA was commissioned to sculpt the clay physique of what became the Mobo Bronco. The steel furniture organization was set up in 1946 from the Weller Street side of the premises, a name which was utilized at the Erith factory to denote the furniture production developing.
The Lant Street premises had been not going to be large enough for the toy and furnishings company envisaged and so the ex Vickers Gun Works at 177, West Street, Erith, Kent had been purchased in February, 1947. As the intention was to make every thing in-house from the arrival of the raw material to the completed solution, the complete kitting out of the factory with big presses, dip tanks, spray booths, and so forth. took a whilst. Toy production did not start off at Erith till September, 1947. Nevertheless, some toys had been assembled at Lant Street, developed by outside contractor’s, to allow a show at the British Industries Fair in May,1947. The other toys on show had been Merry Go Round,Rocker Swing, Chair Desk and Roll-a-Bye Skates.
The name ‘Mobo’ came from a brain-storming session when ‘Mobile Toys’ had been rejected. The clown on the decal was due to an interest in the Circus by the David Sebel. The Circus theme was utilised in a lot of their Exhibition Stands and advertising. A tin clown was created but never went into production. It would have been an early Action Man!. Later marketing and instruction sheets employed the Mobo title as two characters ‘Mr Mo’ and ‘Miss Bo’.
rbronco.jpg (41904 bytes) RED_SNAIL.jpg (50322 bytes) rpony.jpg (43788 bytes)
The most well known toy is the BRONCO, the ride-on horse. It operates by the rider sitting on the horse and pushing down on the stirrups, then releasing them and then the horse moves along. From 1947 to 1950 the Bronco could only be steered in a straight line, but in February, 1950 Magic Steering was introduced. This enabled the rider by pushing on either stirrup to move the horse in that path. The Broncho was so well-known that it stayed in production till 1971.
The physique pressings were also employed for a series of other toys SPRING HORSE (PRAIRIE KING), Night RIDER, PRAIRIE PRANCER, Variety RIDER two various sorts created, ROCKING HORSE, & BRONCHO MERRY GO ROUND.
The colours came from ‘market research’ with the regional college children at West Street College – yellow and red becoming the favourite. These young children have been also used for photo shoots for marketing and testing the toys.
In 1949 the ‘Walking SNAIL’ was introduced at the New York Toy Fair, also at the same fair the ‘PONY’ was first shown. The ‘Pony’ pressings went on to be employed on many different toys – PONY ROCKER, PIONEER WAGON, PONY EXPRESS, PONY KART, PONY BUGGY, SURREY TROTTER, TODDLE PONY. 1948 also saw the introduction of the first little remote handle walking toy – the TOY-TOISE. This was a wonderful accomplishment not just for kids, but also adults, as they were used for Toy-toise races at several parties. The SPANIEL – at very first sold as PUPPY – and SPANIEL followed with the same mechanism, also a CANOE.
The American Market was an remarkable success for the MOBO Organization. In 1948 they exported to the USA half of the total toy exports of ALL British Toy Companies. At this time Britain was recovering from the Second Planet War and steel was rationed according to the amount of goods exported. Mobo never had any difficulty obtaining supplies because of their outstanding export record. A New York office had been opened in 1948 at the Breslin Creating, Broadway, New York and an American subsidiary formed Sebel Goods Inc. Other main markets were Australia and South Africa.
A Showroom & Workplace had been opened at 39/41 New Oxford Street, London W.C.1 in September, 1945.
Other toys created integrated Prams, Bicycles, Desks, Wheelbarrows, Rockers, Swings, Scooters and from 1956 Pedal Cars.
In 1951 Harry & David emigrated to Australia and set up a factory at Bankstown, Sydney. Right here they developed each Toys and Furnishings. The elements have been shipped from Erith and assembled and painted at Bankstown. The Australian organization decided in 1957 to concentrate on the furniture business and so toy production was stopped. The furniture enterprise still goes on today as element of the GWA International Group, and they have just opened a branch in the United Kingdom.
In 1955 the Toy Boat enterprise of Harold Flory Ltd., of Bromley, Kent was taken more than. They made the SNIPE, SWIFT, ST. CHRISTOPHER Motor Boats, the SPRITE YACHT, and the SNORT SUBMARINE, also Toy Cars. The boats had been continued in production by Mobo’s.
Jetex, the Model Aircraft Engine company was purchased in 1956. In addition to a variety of Jet propelled engines they also developed model kits for aircraft and a plastic boats and vehicles for the Jetex engine.
The mid 1960’s saw an introduction of toys created from injection moulded plastic and the importation of a range of plastic Pedal vehicles from Pines of Italy. These incorporated a Chitty Chitty Bang Bang Pedal Automobile. A variety of bicycles was also imported from Italy.
By the late 1960’s the British toy business was possessing a difficult time due to cheap imports from the Far East. When John Bentley of Barclay Securities produced an offer to buy the Firm in 1970 it was taken up. The Barclay Toy Group was formed to which Chad Valley, Charles Methuen and Tri-ang have been added in 1971. Sadly the overheads of the Group meant that losses were nonetheless becoming produced and a key reorganisation took place in 1972 with the Erith Functions becoming closed and all production of all Mobo Toys ceasing. The site is now a massive housing estate.